Abstract: Results of investigation show that among 143 important coastal beaches in Fujian Province 28 beaches have been exploited, 81 beaches can be reasonably utilized, 21 beaches need to be strengthened in term of ecological protection and rehabilitation, 13 beaches are seriously damaged for beach utilization. Based on the coastal beach distribution and resource characteristics, this paper expounds the protection and utilization status of beach resources, the issues of natural resources, the environment problems and the causes. At last, countermeasures such as regulation establishment, resource management and control, optimization of reclamation engineering, pollution control, publicity propaganda, financial support, etc. are proposed.